Botswana Joined 50 countries in Moscow for BRICS International Fashion Federation

29 October 2024

Group-photo-of-the-delegates_Press-service-of-BRICSFashion-Summit

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At the BRICS+ Fashion Summit in Moscow, leaders from fashion associations across more than 50 countries proudly announced the formation of the BRICS International Fashion Federation. This initiative aims to establish new centers of influence, strengthen international ties, improve industry sustainability, and provide emerging designers with opportunities to grow.

“The creation of the BRICS International Fashion Federation is an essential step in bringing together fashion industries from diverse economic and cultural backgrounds. This organization is crucial because it provides a platform for emerging markets to collaborate, share resources, and leverage each other’s strengths in a highly competitive global industry. It stimulates a sense of unity and purpose among BRICS nations and beyond, allowing them to present a collective voice in global fashion conversations.”, says Mmantlha Sankoloba, CEO of Botswana Exporters and Manufacturers Association.

The memorandum on the creation of the BRICS International Fashion Federation was signed by CEOs of fashion weeks, heads of fashion and textile associations, heads of educational institutions from India, South Africa, Russia, Ethiopia, Egypt, Spain, USA, Indonesia, Malaysia, Ghana, Tanzania, Jordan, Ecuador, Paraguay, Kenya, Botswana and other countries. Representatives of the countries participating in the Summit confirmed that cooperation with emerging fashion markets is a promising direction.

“The creation of this International Federation is a major outcome of the recent BRICS+ Fashion Summit in Moscow. It demonstrates once again the shared goals and substantial potential for growth that we have with our global colleagues”, shared Natalya Sergunina, Deputy Moscow Mayor. The BRICS+ Fashion Summit was held in Moscow on October 3-5. The summit was attended by representatives of more than 100 countries. BRICS+ Fashion Summit is the largest fashion event for emerging markets.

One of the main missions of the BRICS International Fashion Federation will be to strengthen and expand the ties between fashion organizations in different countries. The Federation is not a closed organization; on the contrary, its members welcome anyone who shares its principles and aspirations. However, an application to join the Federation will be required when the structure is formed and the website is launched.

The main points of the declaration are: supporting local talent, promoting sustainable fashion, strengthening cultural exchange and creating a common platform for emerging markets, information and education projects. The countries also intend to pay great attention to the development of new technologies, the preservation of cultural codes and supporting arts&crafts.

“We are committed to providing these visionaries with a global platform and local events to ensure their creative work is celebrated globally. Our goal is to promote sustainable and eco-friendly practices, striving to implement transparent methodologies that will significantly reduce the fashion industry’s carbon footprint. Slow fashion, characterized by mindful consumption and production will be at the heart of the BRICS IFF agenda as we strive to reduce the environmental impact of fashion,” the statement said.

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