Cynthia Thanda

“Many at times we get stuck in the planning phase and never get to execute the ideas we so believe have the potential to bring us thousands or even millions and I am not an exception.

“It is a shame really”.

Bokang F, Basejane, founder of Tswana Bold (Pty) Ltd, a diverse company with sales and marketing arm called Sales With Bokang, started from humble beginnings to build his business empire.    

Sales With Bokang offers secretarial services, branding supplies and sales and marketing consultancy. His business intends to promote and grow local brands leveraging his eight (8) years’ experience in practical sales.

At 20 years old, Basejane was selling T-shirts to his schoolmates. Unlike the current generation which frowns on some jobs because they are perceived as unpopular, uninteresting or just low class, Basejane took to his work like fish to water.

As Basejane’s budding passion grew, he challenged himself to start selling beauty cosmetics. He did this for two (2) years after he joined Avon.

In 2017 he dived into kitchen, bedroom and bathroom appliances when he joined Capri Exclusive Homeware as an independent consultant.

It didn’t take him very long to start bringing in the big numbers as he was awarded the Million Pula Writers Certificate of Excellence in 2018 and 2019 for selling over P1 million homeware per annum.

In 2020 he left Capri to focus on Sales With Bokang. During his schooling days he founded Botswana University of Agriculture and Natural Resources Engineers Portal, an engineering club with the objective of promoting agricultural engineering and technology.

Basejane also serves as the youngest executive member of the Parents Teachers Association (PTA) at Kgafela Primary School. Quite a role model!

Sales With Bokang targets to increase sales for local informal and small businesses. Its mandate aligns well with the National Vision 2036 pillar of Sustainable Economic Development.

Kgolo ya Motswana, which simply means the growth of a Motswana, is their passion. The mission of Sales With Bokang is to introduce ground-breaking sales strategies to local markets that will improve sales performance for local informal and small business sector using business to inspire and implement solutions to the sales environmental crisis.

Its vision is setting local business standards to a more desirable position by driving a new era of sales development, growth and productivity benefitting local markets.

The core values of the company are that they integrate business ethics to be fair and honest in all their business dealings, they honour their commitments and take personal responsibility for their actions.

They show pride, enthusiasm and dedication in everything they do. They are committed to delivering superior value to their clients and they desire to measure success for their clients through awareness, increased sales and other criteria mutually agreed upon between the agency and the client.

Bokang’s parting words of encouragement were: “Don’t sweat to sell a product or service rather sweat to sell Passion because Passion is attractive”.